This is a page with some key scripture verses.
Thursday, 26 May 2011
improvements
When i spoke to Depa on the phone she suggested that i put some light into the scene. The image looks much more effective now.The owl basically portrays us humans who have been living in the dark, or have been through a dark patch. It also shows the owl in the dark because it is deciding whether to follow God and come towards the light. The lady is a liberian who has found the light at her lowest point. She also represents hope and joy. I tried to not be to cliche, but instead to use subtle imagery.
Research/ Refleection
When planning everything out i wanted to make sure everything made sense. The owl is meant to represent someone who has always been in the dark, and doesn't know what direction to take in life. The lady takes the leap of faith and searches for the light.I researched how to present all of this the correct way, by getting in contact with a magazine company called UCB. They told me that clarity is important so choosing the write type face is important.Especially for those who have bad eye sight. So i took all this information on board.
I also spoke to people around my area on what there perceptions are. There response was better than i initially thought. They were very interested in the project and wanted to know more.I was very surprised because most people are put off of anything to do with religion. The thing that made it appealing was the imagery and the fact that it does not use cliche images such as crosses.
I also spoke to people around my area on what there perceptions are. There response was better than i initially thought. They were very interested in the project and wanted to know more.I was very surprised because most people are put off of anything to do with religion. The thing that made it appealing was the imagery and the fact that it does not use cliche images such as crosses.
Research on type faces/Reflection
Below are some type faces that i have researched. Some of the type faces i don't think are appropriate. This is because when speaking to a company called ucb they said that it would be hard for young audience to read. This is because some of the type faces are joint up. So clarity is very important. When speaking to ucb they also gave me information on how to make use of space. They also told me that everything presented has to be more like a story.
Tuesday, 24 May 2011
Tuesday, 17 May 2011
Target Market
I have established that i am aiming at 8 to 30 year olds. So my next step is to look at magazines that are associated with young people, and looking at the layout. I will specifically be looking at attributes such as colour, appeal, layout, and fonts. I believe these are key things that contribute to a good leaflet or magazine. What i am designing is essentially cards.
Monday, 16 May 2011
Intial ideas
One of the initial ideas i had was to have a ladder, similar to snakes and ladders. And beside each step is guidance on how to become a Christian. It will also be looking at key scripture verses. I have started to look at some and i am short listing the ones that i will probably use. With this project i am keeping in mind the target audience, and i do not want to overload them with too much information at this stage. This is because it could put them off. I want to attract people to come and follow God. The reason why i wanted to use snakes and ladders was to make the leaflet user friendly and interactive. But this may all change because i intend to do some research on what my target audience will prefer.
Research
I have started to look at different texture that i can use. I want the pages to look very old. I am considering whether i am going to have patterns on the pages. Instead i might just have graphical images of religious symbols, or just symbols of what leap of faith is about. I am refraining from being too cliche with this project. From talking to people in the past, religion is a subject some people are a bit sensitive too, so i am taking this into account.
Today i had a meeting with Depa. I put forward the fact that most people do not like to receive leaflets in any shape or form. This comes from the research that i had carried out in my local area. Out of 45 people 30 people said that they do not like to receive leaflets. So taking this into account we decided that i will not be designing a leaflet, but just A5 sheets of information. This will be more welcoming and more interesting. Depa liked the idea of having old looking paper for the covers.
Meeting with Depa
On the 6/5/11 i had a meeting with Depa and both suggested ideas of what the leaflet could contain. Below is some of the feedback.
• Designing a leaflet
• One page with a cover, introducing the character
• Market research how I will effectively design something to reach all audiences.
• Make it appeal to non Christians
• Ask questions who is God, Who is Jesus. Start by suggesting you can take your leap
• Have loads of colour, appealing type faces.
• Look at key scripture verses
• Have tick lists wheather the person has read key verses, do you have a bible, what is the holy spirit
• Do it like a ladder e.g week one this is the week I gave my life to god, next week I have learnt this verse, what day did you buy your bible.
• Put contacts of Mentors. Ladder will be the steps of things to do. Have a section where you can put your details.
• Have a sinners prayer.
• Layout have the owl looking down, have a Liberian as a book mark
• Go to churches as questions on what people want to know when wanting to become a born again Christian
• Use the Liberian as jpegs.
• Call up Christian organisations
• Look at effective graphic art work, it has to be in context with the whole leap of faith book.
• Do a quick draft of what I have to do and what is best to use. Consultina effect A5 fold out in landscape. But 4 pages of A5. Sattan finish not gloss. Look at types of printing cars.
• Go to a printing shop dove represents the holy spirit.
• Designing a leaflet
• One page with a cover, introducing the character
• Market research how I will effectively design something to reach all audiences.
• Make it appeal to non Christians
• Ask questions who is God, Who is Jesus. Start by suggesting you can take your leap
• Have loads of colour, appealing type faces.
• Look at key scripture verses
• Have tick lists wheather the person has read key verses, do you have a bible, what is the holy spirit
• Do it like a ladder e.g week one this is the week I gave my life to god, next week I have learnt this verse, what day did you buy your bible.
• Put contacts of Mentors. Ladder will be the steps of things to do. Have a section where you can put your details.
• Have a sinners prayer.
• Layout have the owl looking down, have a Liberian as a book mark
• Go to churches as questions on what people want to know when wanting to become a born again Christian
• Use the Liberian as jpegs.
• Call up Christian organisations
• Look at effective graphic art work, it has to be in context with the whole leap of faith book.
• Do a quick draft of what I have to do and what is best to use. Consultina effect A5 fold out in landscape. But 4 pages of A5. Sattan finish not gloss. Look at types of printing cars.
• Go to a printing shop dove represents the holy spirit.
Reflection
Below i have gathered images that are affiliated with young people as well as the older demographic,in this day an age. Harry Potter has been a huge phenomenon and has grossed a lot in its movies,books, and merchandise. Harry Potter appeals to children as well as adults. The last image with the harry potter book stands out to me because the book looks very old and authentic. I think taking an approach like this could possibly work well for my leaflet. My initial idea was to just have a leaflet with very bright colors, without taking into account other ideas. I have looked at images from Narnia because it has a similar fill to harry potter. I will be looking more at old rusty type of textures for my leaflet.
Saturday, 14 May 2011
Leap of Faith
My task is to design a leaflet that will turn people to God. The leaflet is also being designed for people who have stoped believing in God for any reason. I will be doing a lot of in depth research into how to make a leaflet appeal to the demographic that i am aiming at. My target audience is is 8-30 years olds. So i will be researching into what is associated with young people as well as he older demographic. I will take all these elements and try to incorporate it into my leaflet.
Wednesday, 11 May 2011
PROJECT BRIEF
Project Title Ravensbourne Market Project Value 10% of 15 credits
Unit Title Enterprise and Entrepreneurship – Making it Happen Unit Code
CCU303
Level/Term Level 3 Term 1 Date of Issue October 2010
Submission Date Formative- Presentation 8th of December
Summative- Presentation 15th of December, Deadline for hand in submissions 12th of January 2011
Unit Leader L T Dimitriou
Project Leader and Other Staff L T Dimitriou
Unit Introduction In the Level 1 and Level 2 units of Enterprise and Entrepreneurship, we have focused on:
- spotting opportunities,
- generating ideas and turning them into wealth creating opportunities
- developing market insight and communication as key components of creative entrepreneurial endeavour.
Now, in Level 3, attention turns to ‘making things happen’. This means taking a holistic view of creative entrepreneurial endeavour and the many factors that need to be organised and managed for successful creative enterprise. A key feature of the Level 3 unit will be to give you the opportunity to experience, as closely as possible, the ‘reality’ of entrepreneurial endeavour and the entrepreneurial way of life, deploying the entrepreneurial attributes, skills and behaviours cultivated during the previous two units. These include:
- emotional intelligence, persistence, adaptability, resilience to failure;
- the ability to make decisions and take calculated risks;
- persuasive communication, particularly intelligent use of evidence, both financial and market related, in support of ideas;
- confidence to cross boundaries into unfamiliar worlds to get the resources you need to make things happen.
Through a mixture of lectures, talks by visiting experts, practical workshops, discussions and seminars, you will extend and consolidate your entrepreneurial knowledge and skill, and put it into practice via the unit project. The project will set a creative entrepreneurial challenge that reflects the complexity, buzz, highs and lows of the real entrepreneurial experience and way of life. On successful completion of the unit, you should feel confident in describing yourself as a creative entrepreneur. This means you will have learnt to:
- Identify and understand relationships between the key elements which need to be considered, prioritised and managed to bring an idea to market, notably product or service; target market audience; people; resources (financial and physical);
- Manage complexity, making judgements and decisions with incomplete data;
- Build and utilise networks purposefully;
- Conduct research, build evidence and construct a convincing case in support of an idea;
- Plan the steps required to establish an entrepreneurial enterprise;
- Communicate an idea, product/service concept and/or business case persuasively to a diverse range of audiences.
Project Brief In the Level 3 project, you will choose whether to work on your own or in a group, and whether to work with members of your own discipline or potentially to bring more varied expertise into the project by collaborating with people from a different subject area.
In order to have a ‘real’ entrepreneurial experience we will supply you with the vehicle of an actual market - literally, with market stalls - in which you will display and trade an actual product or service. The market will take place immediately outside the building and in the lobby. You will investigate the predicted footfall expected on Peninsula Square on the afternoon of 15th of December to come up with and/or shape your business including your brand and promotion strategy. Your business can be anything from selling a physical product such as Christmas cards, CDs or t-shirts to a service like designing avatars or photographing visitors, as long as it is tradable and there is feasible income (can be in the shape of a signed procurement agreement) on the day of the market. The product/business will need to conform to any requirements set up by the Market Committee who will need to approve all trade (for details of this committee see below). This includes finding a way of complying with the Ravensbourne brand as well as your team’s/your own brand and that of your stall; you will also need to show off your creativity in order to satisfy our stakeholders and to impress visitors including specially invited business leaders from the creative industries.
You will come up with an initial project plan including budget and action plan (Gantt chart) that will be handed in at the beginning of the unit of study. Throughout the unit you will be using your online learning log or blog to describe your research and learning, covering the process of launching your business including acquisition of skills, contacts and other resources. At the end of the unit you will analyse and review the project’s outcome and result in financial and other terms (we encourage using the ‘triple bottom line’ model). You are expected to analyse why there may be disparity between your initial forecast and the actual results and to tell us what lessons have been learned.
The Market Committee will consist of students from all courses. This committee will take responsibility for the design and implementation of the actual market which will also be their unit project. They will work with the different stakeholders (students, Ravensbourne Marketing Department, EIC, o2, Lendlease, other contributors) to brand, promote and infuse the market with creativity. They will be assessed according to the same assessment criteria.
Some things to consider for the day of the market:
-You must make sure you have an attractive and professional display whether you use a market stall or set up a table next to a digital monitor
-Be prepared - make sure you have enough bags, change, business cards and so on
-Collect contact details from people you chat/ sell to and give them tags such as ‘customer’, ‘potential customer’, ‘potential collaborator’ etc. for future mail out lists and such like. Include these in your project summary.
-You must give a friendly welcome to all visitors to your stall. Try to make conversation with as many passers by as you can.
-Note what seems to grab attention or lead to sales and make that element of your stall as prominent as you can
-If you are working in a team, divide tasks amongst yourselves, for instance one person can ‘do the till’ while another brings people into the stall or demonstrates the project. You can work on a rota but the whole team will need to stay close by as they MUST all be present when the tutor comes to assess the stall.
You will keep a learning log or blog and you must each submit an analysis of your journey and the effectiveness of your enterprise (see below under assessable elements). Each business will also submit an image of what they retrospectively consider their most successful promotional or marketing tool.
We are working in compliance with the institution's group working policy. Guidelines for how to manage group work can be found on Moodle.
Teaching and Learning Strategies and E-Learning
Values, attitudes, knowledge and skills are gained primarily through lectures, seminars, tutorials, practical workshops, and self directed study as well as project based learning. The project will however be the main vehicle for knowledge and understanding, giving you an intensive and an ‘as close to real as possible’ experience of entrepreneurial endeavour. Visiting speakers, including entrepreneurs, are deployed both to inspire and relate your learning to the real world.
Traditional modes of delivery are supported by the VLE. Changes to curriculum are live fed and there are resources, forums and areas in which to upload work online through Moodle.
For project updates you are required to regularly check your emails and unit specific content in Moodle.
Learning Outcomes In order to pass this unit, students must demonstrate the following learning outcomes have been achieved:
A1 Demonstrate awareness and understanding of the key characteristics of entrepreneurial endeavour and the entrepreneurial way of life
B1 Demonstrate an ‘I can’ attitude that facilitates exploration of uncharted territory, overcoming obstacles and learning from failures to make a project work
C1 Demonstrate ability to identify and overcome issues inherent in working with people with different mental models and knowledge sets
C2 Demonstrate ability to identify and analyse strategic and market factors and synthesise data to develop viable solutions
E1 Demonstrate the ability to communicate an entrepreneurial idea, or complex data, simply and persuasively, using appropriate media
E2 Develop an action plan in support of development or realisation of entrepreneurial endeavour
D1 Identify, build and use professional networks in support of a proposition
Assessment Criteria
• Ability to identify the key elements in entrepreneurial endeavour and apply the attitudes, skills and behaviours of entrepreneurial people (A1, B1, D1)
• Ability to identify and develop appropriate strategies for dealing with key issues inherent in working and communicating effectively with diverse stakeholders who may have different mental models and knowledge sets (C1, D1, E1)
• Evidence of capacity to think strategically, gather strategic and market intelligence from a wide range of sources and synthesise data to develop viable propositions/solutions (C2)
• Evidence of ability to identify, build and utilise professional networks (D1)
• Ability to develop a comprehensive action plan in support of entrepreneurial endeavour (E2)
Project Title Ravensbourne Market Project Value 10% of 15 credits
Unit Title Enterprise and Entrepreneurship – Making it Happen Unit Code
CCU303
Level/Term Level 3 Term 1 Date of Issue October 2010
Submission Date Formative- Presentation 8th of December
Summative- Presentation 15th of December, Deadline for hand in submissions 12th of January 2011
Unit Leader L T Dimitriou
Project Leader and Other Staff L T Dimitriou
Unit Introduction In the Level 1 and Level 2 units of Enterprise and Entrepreneurship, we have focused on:
- spotting opportunities,
- generating ideas and turning them into wealth creating opportunities
- developing market insight and communication as key components of creative entrepreneurial endeavour.
Now, in Level 3, attention turns to ‘making things happen’. This means taking a holistic view of creative entrepreneurial endeavour and the many factors that need to be organised and managed for successful creative enterprise. A key feature of the Level 3 unit will be to give you the opportunity to experience, as closely as possible, the ‘reality’ of entrepreneurial endeavour and the entrepreneurial way of life, deploying the entrepreneurial attributes, skills and behaviours cultivated during the previous two units. These include:
- emotional intelligence, persistence, adaptability, resilience to failure;
- the ability to make decisions and take calculated risks;
- persuasive communication, particularly intelligent use of evidence, both financial and market related, in support of ideas;
- confidence to cross boundaries into unfamiliar worlds to get the resources you need to make things happen.
Through a mixture of lectures, talks by visiting experts, practical workshops, discussions and seminars, you will extend and consolidate your entrepreneurial knowledge and skill, and put it into practice via the unit project. The project will set a creative entrepreneurial challenge that reflects the complexity, buzz, highs and lows of the real entrepreneurial experience and way of life. On successful completion of the unit, you should feel confident in describing yourself as a creative entrepreneur. This means you will have learnt to:
- Identify and understand relationships between the key elements which need to be considered, prioritised and managed to bring an idea to market, notably product or service; target market audience; people; resources (financial and physical);
- Manage complexity, making judgements and decisions with incomplete data;
- Build and utilise networks purposefully;
- Conduct research, build evidence and construct a convincing case in support of an idea;
- Plan the steps required to establish an entrepreneurial enterprise;
- Communicate an idea, product/service concept and/or business case persuasively to a diverse range of audiences.
Project Brief In the Level 3 project, you will choose whether to work on your own or in a group, and whether to work with members of your own discipline or potentially to bring more varied expertise into the project by collaborating with people from a different subject area.
In order to have a ‘real’ entrepreneurial experience we will supply you with the vehicle of an actual market - literally, with market stalls - in which you will display and trade an actual product or service. The market will take place immediately outside the building and in the lobby. You will investigate the predicted footfall expected on Peninsula Square on the afternoon of 15th of December to come up with and/or shape your business including your brand and promotion strategy. Your business can be anything from selling a physical product such as Christmas cards, CDs or t-shirts to a service like designing avatars or photographing visitors, as long as it is tradable and there is feasible income (can be in the shape of a signed procurement agreement) on the day of the market. The product/business will need to conform to any requirements set up by the Market Committee who will need to approve all trade (for details of this committee see below). This includes finding a way of complying with the Ravensbourne brand as well as your team’s/your own brand and that of your stall; you will also need to show off your creativity in order to satisfy our stakeholders and to impress visitors including specially invited business leaders from the creative industries.
You will come up with an initial project plan including budget and action plan (Gantt chart) that will be handed in at the beginning of the unit of study. Throughout the unit you will be using your online learning log or blog to describe your research and learning, covering the process of launching your business including acquisition of skills, contacts and other resources. At the end of the unit you will analyse and review the project’s outcome and result in financial and other terms (we encourage using the ‘triple bottom line’ model). You are expected to analyse why there may be disparity between your initial forecast and the actual results and to tell us what lessons have been learned.
The Market Committee will consist of students from all courses. This committee will take responsibility for the design and implementation of the actual market which will also be their unit project. They will work with the different stakeholders (students, Ravensbourne Marketing Department, EIC, o2, Lendlease, other contributors) to brand, promote and infuse the market with creativity. They will be assessed according to the same assessment criteria.
Some things to consider for the day of the market:
-You must make sure you have an attractive and professional display whether you use a market stall or set up a table next to a digital monitor
-Be prepared - make sure you have enough bags, change, business cards and so on
-Collect contact details from people you chat/ sell to and give them tags such as ‘customer’, ‘potential customer’, ‘potential collaborator’ etc. for future mail out lists and such like. Include these in your project summary.
-You must give a friendly welcome to all visitors to your stall. Try to make conversation with as many passers by as you can.
-Note what seems to grab attention or lead to sales and make that element of your stall as prominent as you can
-If you are working in a team, divide tasks amongst yourselves, for instance one person can ‘do the till’ while another brings people into the stall or demonstrates the project. You can work on a rota but the whole team will need to stay close by as they MUST all be present when the tutor comes to assess the stall.
You will keep a learning log or blog and you must each submit an analysis of your journey and the effectiveness of your enterprise (see below under assessable elements). Each business will also submit an image of what they retrospectively consider their most successful promotional or marketing tool.
We are working in compliance with the institution's group working policy. Guidelines for how to manage group work can be found on Moodle.
Teaching and Learning Strategies and E-Learning
Values, attitudes, knowledge and skills are gained primarily through lectures, seminars, tutorials, practical workshops, and self directed study as well as project based learning. The project will however be the main vehicle for knowledge and understanding, giving you an intensive and an ‘as close to real as possible’ experience of entrepreneurial endeavour. Visiting speakers, including entrepreneurs, are deployed both to inspire and relate your learning to the real world.
Traditional modes of delivery are supported by the VLE. Changes to curriculum are live fed and there are resources, forums and areas in which to upload work online through Moodle.
For project updates you are required to regularly check your emails and unit specific content in Moodle.
Learning Outcomes In order to pass this unit, students must demonstrate the following learning outcomes have been achieved:
A1 Demonstrate awareness and understanding of the key characteristics of entrepreneurial endeavour and the entrepreneurial way of life
B1 Demonstrate an ‘I can’ attitude that facilitates exploration of uncharted territory, overcoming obstacles and learning from failures to make a project work
C1 Demonstrate ability to identify and overcome issues inherent in working with people with different mental models and knowledge sets
C2 Demonstrate ability to identify and analyse strategic and market factors and synthesise data to develop viable solutions
E1 Demonstrate the ability to communicate an entrepreneurial idea, or complex data, simply and persuasively, using appropriate media
E2 Develop an action plan in support of development or realisation of entrepreneurial endeavour
D1 Identify, build and use professional networks in support of a proposition
Assessment Criteria
• Ability to identify the key elements in entrepreneurial endeavour and apply the attitudes, skills and behaviours of entrepreneurial people (A1, B1, D1)
• Ability to identify and develop appropriate strategies for dealing with key issues inherent in working and communicating effectively with diverse stakeholders who may have different mental models and knowledge sets (C1, D1, E1)
• Evidence of capacity to think strategically, gather strategic and market intelligence from a wide range of sources and synthesise data to develop viable propositions/solutions (C2)
• Evidence of ability to identify, build and utilise professional networks (D1)
• Ability to develop a comprehensive action plan in support of entrepreneurial endeavour (E2)
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