Research on type faces/Reflection

Below are some type faces that i have researched. Some of the type faces i don't think are appropriate. This is because when speaking to a company called ucb they said that it would be hard for young audience to read. This is because some of the type faces are joint up. So clarity is very important. When speaking to ucb they also gave me information on how to make use of space. They also told me that everything presented has to be more like a story.